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“Double Your Profits, Dominate the Competition and
Develop a Highly Valued Business…While Working
Less and Having More Fun”

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"We Want Your Stinkin' Business" and Other Great Slogans

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Driving behind a septic tank cleaning truck today, I saw a great slogan painted on the back: "We Want Your Stinkin' Business." Excellent!

Every business needs a slogan that stands out, whether by humor, simple and compelling language, a guarantee, or a clear primary benefit to your target market.

Mmm Mmm Good, Just Do It, Campaign for Real Beauty, The Real Thing, i'm lovin' it, They're Grrrreat!, Have it Your Way, Where's the Beef, Five Dollar Footlong, Think!, Snap Crackle Pop, She's Got Short Shorts.....These are just some examples of slogans that have made the grade. Note that some of them have been around for 100 years.

A great book to read on this subject is Words that Work by Frank Luntz.

In the meantime, what language can you use to tell people that you want their stinkin' business?

 

 


CEOs: 12 questions predict whether your business will last and make you rich, or whether you will struggle to earn a return on your time and money.

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