The CASTLE System for profitable business growth, created by the Institute for Business Growth and taught by business coaches around the world, is a powerful methodology for any business owner to grow a business. Members of The Profit Growth Club get exclusive access to this system for improving profits by 24% to 157% in six months.

CASTLE is an acronym that stands for:

-         Control

-         Aspirations

-         Strategy

-         Tactics

-         Leverage

-         Evolution

Control refers to the business owner’s mastery of the financial performance of the business, from knowing his or her breakeven volume to understanding and improving the key levers that have the most impact on revenues and profit. Most business owners do not pay enough attention to projecting and meeting key metrics. A business owner must control of their business and grow it proactively, by focusing on the numbers that really matter.

Aspirations are the business owner’s long-term goals for the business. Without high aspirations for the business, the business owner will not be motivated to make any changes or difficult decisions required for lasting success. Business owners need the ability get back in touch with their passion for starting the business, set their most ambitious goals, and – if they have lost their spark -- get excited about going to work in the morning again.

Strategy is a plan for the business to compete and dominate its market. Business owners do this by clarifying their positioning in the market, target customer, products, services, and what they do best.

Tactics are ways to achieve their goals and aspirations to create a profitable enterprise and get visible in the marketplace.

Leverage refers to a variety of ways for the business owner to build a business that runs without him or her. With proper leverage, the business owner can focus on setting direction and standards, make more valuable use of their time, build an enterprise that has significant worth, and achieve their aspirations. Most business owners have jobs, not businesses. Perhaps your most important role as a business owner is to shift from, as Michael Gerber describes in his eMyth series of books, working in the business to working on it.

Evolution describes the way that the business owner will continue to learn and develop, including new skills, attitudes, beliefs, and knowledge. That way, the business owner can grow with the business.

If you follow the CASTLE model for business growth, you will have a methodology and systematic way to improve the value of your company and its results.